Battle of the Voice Assistants

The voice assistant battle is hotting up between the major players; Amazon, Google, Apple, Microsoft and Samsung as they invest to build out their AI-powered voice ecosystems.

For our crib sheet, we have concentrated on the voice assistant providers, identifying device availability and which search engine powers them, to provide a high-level overview of the current state of play.

We have focused on where the voice assistant is either built directly into the device’s operating system or where there is a dedicated native app provided by the voice assistant’s owner via an app store. We have excluded third-party apps, hacks and workarounds.

It will be intriguing to watch things unfold over the next 12 months as the AI gets more sophisticated and channel availability expands through strategic relationships.

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